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I co-founded a business called TreGiv. 

TreGiv used elements of Game Design in its system design.

I want to explain to you what TreGiv is, so you can see how I put my Game Design skills to use.  

What Is TreGiv?

TreGiv is a social giving web-based service that focuses on events and financial gifts.

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It is similar to crowdfunding, but on a smaller scale and with people you know in real life.

 

Click to view a video about TreGiv.

The Elements Of TreGiv

Events
Event.png

  • A User (the Host) creates an event in the system based on a milestone event that will be happening in real life...

  • (Eg. A wedding, a birthday, or a retirement party).

Guests
Guests.png

  • Friends and family (Guests) are invited to the Hosts' event. 

  • Guests can send money (Gifts) to the Hosts' event.

  • Photos and messages can be attached and sent with the Gifts.

Trees
Trees.png

  • The event is displayed onscreen as a tree, as more Guests send Gifts the tree grows. 

  • The tree starts as a sapling, and it can become a full grown tree.

  • Individual Gifts are stored on the leaves on the tree, which the Host can click and view.

  • Next to the tree is a running total of how much money has been collected. 

Cashing Out
Cashing Out.png

  • The total money collected is shown under the tree.

  • All the collected money is stored in one place.

  • ​When the event is over, the Host can cash out and collect their Gifts, in one transaction,

Game Development Principles In TreGiv

I was responsible for designing the TreGiv system and considering it all from the experience of the end user. I initially created a prototype using inVision to work out the flow of the system.

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During development I gave designs and flowcharts (of the system) to programmers, they created parts of the system, which I was then able to test and pass feedback to the programmers.

 

My overarching ambition was to create a service that celebrates the act of giving. Yes, there would be a financial transaction, but the users (both Givers and Hosts) would feel that by using the system they were sending or receiving a loving gift.

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Once a Hosts’ event was finished and they received their money, they were left with a tree, that they could keep and look back on for posterity.

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In the section below I have outlined the design elements of TreGiv that I contributed to. 

Slide 1.png

1. Creating A Tree

The Host can select from different tree designs, pictured is the standard TreGiv tree and a Christmas tree. The plan was to release additional designs over time.

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The selected tree design appears on the event page for both the Host and the Guest.

Know Your Customer

TreGiv is viewed as a small-scale crowdfunding business, and we partnered with payment provider Lemonway to help us manage transactions.

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Due to anti-money laundering regulations, we needed an identification system to make sure our customers were who they said they were.

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This process of identifying your customers is called “Know Your Customer” (KYC).

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Part of my role was to plot the user’s route through the system, with KYC information pages only appearing to a user under certain conditions.

 

I wrote the content for these pages, explaining to end users what documents were required and why they were required.

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I worked with both Lemonway and TreGiv’s programmers on the KYC portion of TreGiv, passing information between the two teams.  

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